Owen's Craft Mixers, once a well-kept secret, is now ready to shake up the cocktail scene. This campaign uncovered an opportunity to showcase Owen's as the ultimate go-to for easy, flavorful cocktails and mocktails. With our "Give Owen's a Shot" campaign, we invited consumers to embrace simplicity and taste with each sip—whether adding a shot of their favorite spirit or enjoying a delicious mocktail. Our campaign captured the essence of Owen's versatility and flavor by featuring product images of mixers like the margarita, transfusion mix, and paloma. The tagline "Give Owen's a Shot... Or don't, it tastes great either way" is a way to celebrate Owen's ability to enhance any drink experience, with or without alcohol. Through strategic placement in bars, restaurants, and social media channels, we aimed to bring a new audience to the vibrant world of Owen's Craft Mixers. Cheers!

Group project with Ethan Bodie, Katie Jameson, and Caitlyn Burk