Fanta Flashbacks: YoungOnes Competition
To answer the YoungOnes competition brief from the client Fanta, who was looking to reposition their brand as the go-to sparkling soda for teens, our team unleashed "Fanta Flashbacks" – an exhilarating journey through nostalgia and anticipation. Inspired by the insight, "When you’re 18, you want to make the memories you know you’re going to miss," we partnered with Fujifilm to craft an experiential marvel. Each Fanta flavor came adorned with a limited edition disposable camera, capturing moments with a tinted charm that mirrored its taste. But the magic didn't end there. QR codes invited teens to share their present dreams, to be rediscovered four years later within a "Fanta Flashbacks Memory Box." This fusion of flavor, memory, and anticipation earned our team a Merit award at YoungOnes, helping Fanta to redefine soda's place in teen culture.
Group project with Lizzie Batten, Katie Hall, Ben Crispin, and Katie Jameson. Thanks to Russ Gottwald for your support.
About Young Ones One Show Competition:
"This global creative competition challenges students in creative studies to put their best foot forward..."
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"Young Ones is The One Club for Creativity's competition for students and recent graduates across creative disciplines."
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"Young Ones One Show is our brief competition, where young creatives show their ability to conceptualize a campaign and answer real briefs from a variety of clients."
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"This global creative competition challenges students in creative studies to put their best foot forward..." • "Young Ones is The One Club for Creativity's competition for students and recent graduates across creative disciplines." • "Young Ones One Show is our brief competition, where young creatives show their ability to conceptualize a campaign and answer real briefs from a variety of clients." •
